Resilient Demise

 

 

AVANT features PRIESTESS NYC, a label that embraces an intense pluralism and is informed by a concentration on how the body functions within the world around it; both in terms of structure, style and environment, together with the cultural and social circumstances that affect it. The story here is selectively stylized and retrofitted into new novel layers and looks with an emphasis on concept, body image, technique and form.

Here the clothes are worn to reflect a singular yet dynamic story, where the looks are deconstructed, reconstructed and morphed to stretch the creative frontier. Photographer Alexander Noe captures these multi-coded motifs amidst an enchanting West Village backdrop. Complex layering, futurism and Micky Mouse come into play as “radical eclecticism” and unorthodox styling from Bradley Scott are the name of the game. Model Irene Kim, VNY Model Management, sports the layered looks and demonstrates the effects of deconstructing convention, with make-up by Jessi Butterfield.

 

 

 

 

 

 

 

 

 

 

 

 

AVANT MAG Q&A:

Q. What’s the first thing you do in the morning?
A. Read the FT and check out what’s new at the AVANT MAG site!

Q. What is one of your favorite smells?
Umm, college cheerleaders smell good…Comme des Garcons Eau De Parfums
smells great, too!

Q. What is one of your least favorite words/phrases? (I personally hate
saying the words rural, moist, and loaf. Such awkward and gross words!).
A. I HATE the term “cautiously optimistic.” Everyone says it and I’m so
over it! The word “De-leveraging” has become annoying too.

Q. What is your favorite fabric?
A. Silk Jersey.

Q. Chocolate or vanilla?
A. Chocolate with espresso!

Q. Sweet or salty?
A. Sweet.

Q. When not in your atelier, where are you most likely to be found?
Meat Packing District or Lower East Side.

Q. If not NYC then where?
A. Shanghai!

Q. What color best describes your personality?
A. I’m kind of introverted and shy so desert camouflage (I’m really into
crypsis lately.)

Q. Do aliens exist?
A. Yes, perhaps 100 billion galaxies away. But contact could be risky!

For Ross, fashion is a narrative that is irreducibly multiple, located between the extremes of past aesthetics and those of present-day trends, technologies and the near existential struggle to be rebellious
and iconoclastic – all while addressing one’s identity in the pursuit of self-expression

Furthermore, the meanings to be addressed can only be determined through a dialogue between past, present and the designer‘s subjective expectation of the future. Ross’ own designs explore the ideas developed in this notion and address the question of identity, perception and novelty while integrating diverse and wide-ranging influences. His collections include fractal designs of prints and cartoon characters, as well as intriguing silhouettes based on randomness, complexity and chaos theories. Sometimes social commentary, sometimes high-octane glam, PRIESTESS NYC crosses the
boundaries between design, fashion and art.

PRIESTESS NYC is available at: Patricia Field, Ad Hoc, Destination,
Welcome Hunters, Shop Fatal and select stores around the world.

 

 

special thanks to:

Jessi Butterfield

Jennica Johnstone

Brandon Jenkins

Cody Ross

VNY